How Do You Attract Prospects to Your MLM Business?

One of the things I've learned in multi-level marketing is building a network of distributors who can market and acquire a large base of happy product customers who have nothing to do with the business.

One problem I have seen as a result of the internet is that most MLM companies have built systems that focus and cater to weaknesses rather than strengths. And we all know that catering to weakness is not very productive. In fact, it is lethal.

I see many articles that describe over and over what Mike Dillard refers to in his Magnetic Sponsoring Program on how most network marketers are unintentionally doing the wrong thing. For example, Mike refers to them as homebuilders, except when they fail to build their house, the go back to the tool store and try a new hammer or power tool. When network marketers continue to do this over and over again, they have lost the realization that it is the skill and knowledge of the person using the tool that matters, and not the company or the compensation plan. Hence, the importance of building relationships with prospects who truly want to help themselves and others.

"The key to effective marketing (and Magnetic Sponsoring) is to promote and sell a generic solution and system, instead of your business opportunity on the front end."--Mike Dillard

Remember this: The Fastest Way to Get Rich In Life Is to Solve Other People's Problems. If you can identify a problem, then do everything you can to help that prospect find a solution. If you don't have a solution, then educate yourself until you have one.

All my best,
Judy Utley